Today, sending commercial electronic messages is not just a marketing activity. It is a compliance responsibility. Businesses must prove consent, respect opt-outs immediately, and keep permission data accurate at all times. That’s where a structured integration process becomes critical.
In this guide, we explain what IYS integration is and why it matters. We explain how the integration process works. We also show how Makdos helps businesses manage commercial electronic messages safely and efficiently.
What Is IYS Integration?
What Is IYS?
IYS (Message Management System) is Türkiye’s centralized consent management platform. It ensures that businesses store and manage permissions for commercial electronic messages in a standardized way.
It covers:
- SMS permissions
- Email permissions
- Call permissions
- Opt-in and opt-out records
- Consent history tracking
If your business sends promotional or commercial communications, managing permissions properly is not optional. It is mandatory.
What Does “Integration” Mean in Practice?
IYS integration means connecting your internal systems to IYS so that consent data flows automatically and consistently.
Instead of manually uploading spreadsheets, a proper integration process ensures:
- New opt-ins are recorded correctly
- Opt-outs are reflected immediately
- Permission updates are synchronized
- All systems use the same source of truth
In short, integration turns consent management from a manual task into a controlled workflow.
Why Is IYS Integration Important?
Legal and Compliance Requirements
Under Law No. 6563 and related regulations, businesses must obtain and manage valid consent before sending commercial electronic messages.
If permission records are incomplete or inconsistent, companies may face:
- Administrative fines
- Customer complaints
- Reputation damage
- Workflow interruption
Sending messages after a customer has opted out is one of the most serious compliance violations. If systems do not update each other on time, this issue can easily occur.
Business and Brand Protection
Compliance is only one side of the equation.
Reliable IYS integration also protects:
- Customer trust
- Campaign performance
- Brand credibility
When customers feel respected, engagement improves. When they feel spammed, trust disappears quickly.
Consent management is not a one-time setup. It requires continuous monitoring. Systems must stay aligned and the process must remain disciplined.
How the IYS Integration Process Works
Step 1: Account and Brand Setup
Before starting the integration process, your company must:
- Register as a service provider in IYS
- Set up brand records properly
- Verify authorized representatives
This step ensures your legal and structural foundation is correct.
Step 2: Choose Your Integration Method
There are generally three approaches:
1. Manual Portal Upload
Suitable for low volume businesses.
Requires regular manual updates.
More risk in daily processes
2. IYS API Integration
Best for businesses with frequent permission updates.
Allows automation and fast system updates.
Requires development resources.
3. Authorized Integrator (e.g., Makdos)
Allows structured automation without heavy internal development.
Reduces technical workload.
Speeds up deployment.
Technical Insight: API Integration Essentials
If you choose API-based IYS integration, your system should handle:
- Consent status (opt-in / opt-out)
- Timestamp tracking
- Source identification (checkout, call center, etc.)
- Error handling and retry logic
- Strong sign-in security
Without monitoring and logging, integration gaps may go unnoticed.
Always keep opt-out records up to date in every system. Propagate rejection updates immediately across all systems.
How Makdos Simplifies IYS Integration
Makdos provides structured and automation-focused IYS integration services for SMEs, e-commerce brands, agencies, and enterprise businesses.
Key advantages include:
- Auto-updated permissions
- Clear consent reporting
- Channel-based visibility (SMS, email, call)
- User-friendly management panel
- Fast support, clear guidance
Makdos operates with a locally developed infrastructure and process-driven compliance mindset. Instead of pushing manual work onto your team, the goal is to make permission management consistent and transparent.
This approach allows business teams not just developers to understand and control the consent lifecycle.
Benefits of IYS Integration for Different Business Types
If You Are an SME
You reduce manual errors and eliminate spreadsheet-based permission confusion.
If You Run an E-Commerce Business
You ensure opt-outs are applied immediately, protecting your brand during campaign peaks.
If You Are an Agency
You can manage multiple client brands under a standardized integration process with better reporting and control.
Common Mistakes Businesses Make
- Delaying opt-out updates
- Managing consent in multiple disconnected systems
- Ignoring audit trail requirements
- Relying solely on manual uploads
Do not: Send campaigns without checking system updates. One broken sync can create significant legal exposure.
Conclusion
IYS integration is more than a technical connection. It is the backbone of compliant and responsible commercial electronic messaging in Türkiye.
When implemented properly, it:
- Reduces legal risk
- Improves customer trust
- Enhances marketing performance
- Makes the process clear
If your current setup depends on manual uploads or disconnected tools, delays and process issues can quickly increase. Now is the right time to standardize and streamline your integration process.
Need structured, automated IYS integration? Makdos builds and supports your consent workflow.
